How to Add Product Badges in Shopify (Step-by-Step Guide)

Are your best-selling products getting lost in the crowd? Do you want to instantly grab your customers' attention and drive more sales?

Adding product badges (also known as labels or stickers) to your Shopify store is one of the most effective ways to highlight specific items. Whether it’s a "New Arrival," "50% Off," or "Best Seller" tag, these small visual cues act as powerful psychological triggers that can significantly increase your click-through rates and conversions.

In this guide, we’ll show you exactly how to add professional, customizable badges to your store in just a few minutes using the Badger Product Badges app—no coding required.

Why Use Product Badges?

Before we dive into the tutorial, here is why smart store owners use badges:

Create Urgency: Labels like "Low Stock" or "Limited Time" trigger FOMO (Fear Of Missing Out).
Guide Shoppers: Help customers quickly find what they are looking for, such as "Vegan" or "On Sale" items.
Boost Aesthetics: Add a professional polish to your product grid that standard themes often lack.

Step-by-Step Guide: How to Use Badger Product Badges

Follow this simple tutorial to get your first badge live on your store today.

1. Install the App

Head over to the Shopify App Store and search for "Badger product badges". Click install to add it to your store. The app is designed to be user-friendly, so you won't need to hire a developer.

2. Create Your First Badge

After the installation, click the create badge button to make your first badge. You will be greeted with a gallery of pre-made templates:

Choose a Template: Choose a badge template from the gallery that fits your brand.
Select Your Target: A badge can be added to a single product or to an entire collection. This is perfect for sitewide sales or highlighting a specific new drop.

3. Customize Your Design

Once you select a template, you can adjust its settings. Badger offers extensive customization options including:

Position, Colors, and Size: Customize the badge's visual appearance to match your store.
Content: You can also change the text or content to fit your needs (e.g., change "Sale" to "Flash Deal").

4. Enable the App Embed (Crucial Step!)

Next, we need to enable the storefront badge embed so the badges actually appear on your store.

Click the open theme editor button inside the app.
Look for the App Embeds section in the sidebar.
Enable the embed. As you can see, the badge is now displayed on the product we assigned it to.

You can repeat these steps to create more badges and highlight different products or entire collections in your store.

Key Features of Badger

Mobile Responsive: Badges look great on desktops, tablets, and phones.
Highly Compatible: Works seamlessly with most Shopify themes.
Fast Loading: Designed not to slow down your site speed.

Ready to Highlight Your Products?

Don't let your best products blend into the background. Using a tool like Badger is a quick win for your store's design and conversion rate.

Install Badger Product Badges Here